You can now become an Asbah Ambassador by sharing stories of talented girls who need our support. We will acknowledge your effort by helping them realize their dreams.
You can also be our brand volunteer by signing here in support of women empowerment. Join us in creating an ideal society.
Gender inequality is a harsh reality. Changing this requires transformation of mindset. It needs action at the ground level, and Asbah has taken it upon itself to do that. In fact, Asbah's reason for existence is to create a balanced society.
A society where women and men have equal rights to pursue their dreams.
Asbah, a brand owned by DCP India (P) Ltd was launched in early 2015 at the Gulf Food Expo, Dubai. It entered the European market in April of the same year and was launched across India in August 2015.
Asbah's idea of business is very unique. It contributes a part of its profits to the empowerment of talented underprivileged women across the world. The money is used for education, sports training and skill development of these girls. By encouraging these women with potential and passion, Asbah with its funding helps them realize their dreams.
Currently Asbah is supporting six accomplished boxers, a dress designer, a yoga instructor, an aspiring yoga practitioner, a differently abled lawn tennis player and a duo of powerlifters.
More and more women are continuously being added to the list. Asbah is sure that with time, it will be able to empower hundreds of women across the world and make a huge contribution in creating a balanced society.
While creating a balanced society is our driving force, Asbah ensures that quality of its products is never compromised. It is in every sense – "GREAT FOOD FOR A GREAT CAUSE".
To create a balanced society by empowering women with education, sports training and skill development.
To become a global brand that is respected around the world.
Acknowledge the three pillars of Customer Satisfaction, Quality Control and Social Responsibility to become one of India's most preferred and respected brands.
At Asbah, we believe that there's no substitute for quality. We also believe that no matter how great, quality can always be improved. That's why we are continuously upgrading our technology and processes. That's also the reason why we have one of India's most advanced processing units. Located at Sonepat, Haryana (India), the plant is equipped with hi-speed Sortex Machine (S-6) from Buhler, Germany and has an installed capacity of 4000 metric tons per month. The automated technology ensures complete traceability – from the source of raw material to the packing, every detail is documented, checked and verified.
With multiple national and international certifications, we ensure that we follow all national and international norms.