Asbah is at the forefront of the Rice Fortification Program to address not only food intake but also persistent
nutritional deficiencies which is one of the greatest global health challenges.
Asbah is at the forefront of the Rice Fortification Program to address not only food intake but also persistent nutritional deficiencies which is one of the greatest global health challenges.
After an intensive Research and Development efforts helped by our collaboration with the scientists at Indian Agricultural Research Institute (IARI). ASBAH brings you the power of 8 nutrients for healthy living. A treat for your taste buds, nutritional and aromatic ASBAH Power Basmati Rice will boost your immunity and vitalize health, body, and mind.
The process involves powdering the Rice into flour and adding the micronutrients strictly as per FSSAI guidelines. This blend is reprocessed into Fortified Rice Kernels (FRK's) in our state-of-the-art plant. This enhances the nutritional value of the rice and offers you and your family a great-tasting, micronutrients and vitamin-fortified Rice to give you the requisite amount of nutrition that the body needs.
ASBAH, World's 1st Social Brand in the food category, has developed Power Rice to address the issue of nutritional deficiencies worldwide especially amongst the children and adolescents.
The goodness of grains and power of 8 rich nutrients will help the society to maintain a balanced diet.
Asbah Power Rice with Vitamin A, B1, B6, B3, B12, Zinc, Iron, Folic Acid will help supplement the daily food intake with these essential nutrients as recommended by health experts. The fortified blend imparts the same taste, texture, and aroma as the traditional rice.Asbah is the first to fortify rice so that entire family can enjoy healthier lifestyle.