Power Rice

Asbah is at the forefront of the Rice Fortification Program to address not only food intake but also persistent
nutritional deficiencies which is one of the greatest global health challenges.



Nutritious Power Rice - Fortified rice in India

Asbah is at the forefront of the Rice Fortification Program to address not only food intake but also persistent nutritional deficiencies which is one of the greatest global health challenges.

After an intensive Research and Development efforts helped by our collaboration with the scientists at Indian Agricultural Research Institute (IARI). ASBAH brings you the power of 8 nutrients for healthy living. A treat for your taste buds, nutritional and aromatic ASBAH Power Basmati Rice will boost your immunity and vitalize health, body, and mind.

The process involves powdering the Rice into flour and adding the micronutrients strictly as per FSSAI guidelines. This blend is reprocessed into Fortified Rice Kernels (FRK's) in our state-of-the-art plant. This enhances the nutritional value of the rice and offers you and your family a great-tasting, micronutrients and vitamin-fortified Rice to give you the requisite amount of nutrition that the body needs.

Why ASBAH Power Rice ?

ASBAH, World's 1st Social Brand in the food category, has developed Power Rice to address the issue of nutritional deficiencies worldwide especially amongst the children and adolescents.

The goodness of grains and power of 8 rich nutrients will help the society to maintain a balanced diet.

Asbah Power Rice with Vitamin A, B1, B6, B3, B12, Zinc, Iron, Folic Acid will help supplement the daily food intake with these essential nutrients as recommended by health experts. The fortified blend imparts the same taste, texture, and aroma as the traditional rice.Asbah is the first to fortify rice so that entire family can enjoy healthier lifestyle.

Benefits of Rice Fortification

  • Power Rice can significantly address deficiencies like haemoglobin status and cureanaemia.
  • Can easily address the deficiency of micronutrients including vitamin A, zinc, folic acid, vitamin B12, etc.
  • Nutritional values of Power Riceplays animportant role in maintaining healthy vision, neurological function, healthy skin, and slow aging.
  • Cost-effective strategy to deliver key micronutrients to a large population.
  • Helpful in the normal functioning of Blood cells which maintain energy levels, healthy skin, and hair.
  • Essential for the functioning of heart, muscles and nervous system, production of energy especially for Gym Freaks and old age.
  • Beneficial in controlling Hypertension, Diabetes and Depression.

GLOBAL OFFICE

DCP Gulf FZE,

Warehouse No. RA08XB04,
Jebel Ali Dubai, UAE

HEAD OFFICE

DCP India (P) Ltd

543, DLF Towers, Shivaji Marg, New Delhi-110015. INDIA

www.dcpindia.com

Toll Free Number: 1800 103 4800

Email: info@asbah.com