Fortified Power Rice

Asbah is at the forefront of the Rice Fortification Program to address not only food intake but also persistent
nutritional deficiencies which is one of the greatest global health challenges.



Fortified Rice in India

Fortified rice in India

After an intensive Research and Development efforts helped by our collaboration with the scientists at Indian Agricultural Research Institute (IARI). ASBAH brings you the power of 8 nutrients for healthy living. A treat for your taste buds, nutritional and aromatic ASBAH Power Basmati Rice will boost your immunity and vitalize health, body, and mind.

The process involves powdering the Rice into flour and adding the micronutrients strictly as per FSSAI guidelines. This blend is reprocessed into Fortified Rice Kernels (FRK's) in our state-of-the-art plant. This enhances the nutritional value of the rice and offers you and your family a great-tasting, micronutrients and vitamin-fortified Healthy Rice to give you the requisite amount of nutrition that the body needs.

Asbah's Nutritious Rice for your healthy body

Famous for its aroma and drawn out grains, Fortified rice is healthy and nutritious rice. It is prized for its uniqueness and nutritional elements like carbohydrates, proteins, fats, fiber and little bit vitamins and minerals. It is a good eating food to get energy for your body.

Healthy Rice to perform better in life

For many years, rice has been represented in the form of nourishment, good looks, fruitfulness and wealth. People who eat healthy rice receive a mix of nutrients and active body to perform in their daily life. Being listed in the Indian rice exporters, Asbah believes that a healthy lifestyle can be achieved only after including quality rich food.

Why Power Rice from Asbah?

ASBAH, World's 1st Social Brand in the food category, has developed Power Rice to address the issue of nutritional deficiencies worldwide especially amongst the children and adolescents.

The goodness of grains and power of 8 rich nutrients will help the society to maintain a balanced diet.

Asbah Power Rice with Vitamin A, B1, B6, B3, B12, Zinc, Iron, Folic Acid will help supplement the daily food intake with these essential nutrients as recommended by health experts. The fortified blend imparts the same taste, texture, and aroma as the traditional rice.Asbah is the first to fortify rice so that entire family can enjoy healthier lifestyle.

Benefits of Rice Fortification

  • Power Rice can significantly address deficiencies like haemoglobin status and cureanaemia.
  • Can easily address the deficiency of micronutrients including vitamin A, zinc, folic acid, vitamin B12, etc.
  • Nutritional values of Power Riceplays animportant role in maintaining healthy vision, neurological function, healthy skin, and slow aging.
  • Cost-effective strategy to deliver key micronutrients to a large population.
  • Helpful in the normal functioning of Blood cells which maintain energy levels, healthy skin, and hair.
  • Essential for the functioning of heart, muscles and nervous system, production of energy especially for Gym Freaks and old age.
  • Beneficial in controlling Hypertension, Diabetes and Depression.